How to Find Keywords and Weave Them Into a Book Description (Without Buying Publisher Rocket)
Life update, free book for readers, and some more indie reads
You’ve written the book. You’re proud of the story. Now comes the part most authors dread: the description.
And if you’ve been in the self-publishing trenches for more than a minute, you’ve probably heard of Publisher Rocket. It’s great—but maybe not in the budget right now. Good news? You don’t need fancy software to find relevant keywords. You just need a browser, a little curiosity, and a few strategic moves.
Here’s how to find keywords for your book description the DIY way—and how to make them work with your writing voice, not against it.
You’ve written the book. You’re ready to hit publish. And now you’re staring at the book description field wondering:
Step 1: Use the Amazon Search Bar
Go to the Kindle Store and start typing your genre or subgenre—something like “romantic suspense” or “urban fantasy.” Let the autofill suggestions show up. Amazon is literally telling you what readers are searching for.
Take notes.
Step 2: Study Top-Selling Books
Click into the top 10–20 books in your category. Read the blurbs. What phrases come up again and again?
You’re not copying. You’re researching.
If several authors mention “grumpy sunshine,” “secret billionaire,” or “space bounty hunter,” those are phrases readers expect—and search for.
Step 3: Think Like a Reader
Ask yourself: If I were looking for my book, what would I type in the search bar?
Think in layers:
Tropes: enemies to lovers, found family, forced proximity
Settings: small-town, haunted hotel, post-apocalyptic city
Character types: single mom, undercover cop, witch-in-training
Jot those ideas down. You’re building your keyword list organically.
Step 4: Weave Keywords In Naturally
Now it’s time to write your description. Don’t keyword-stuff. Instead, tell the story and slip those keywords in like they belong—because they do.
Here’s an example:
“In this small-town, enemies-to-lovers romance, a struggling innkeeper and a big-city developer clash over the future of a historic bed-and-breakfast—until one kiss changes everything.”
See how the keywords support the story pitch. That’s what you’re aiming for: clean, compelling, and discoverable.
Your book description isn’t just about SEO. It’s about seduction. It should invite the reader in, spark curiosity, and make them click “Buy Now.” Keywords help your book show up. Your voice is what sells it.
Write for humans first. Search algorithms second.
I hope this helps out all the authors here and answers
question.Life Update
We took an amazing trip to Boston this past weekend as my daughter is obsessed with the Titanic Museum, and it was a blast!
I’m hoping it gave me some inspiration for more Backup Superhero content.





Free for Readers
I would love to gather some more reviews for Secrets They Never Told because that helps readers find it. And it just so happens that I am running a free promotion for it today. So if you haven’t read it yet, I would love it if you could take a copy and leave an honest review.
Indie Reads
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Thirteen stories of magic and mystery reveal things that exist if you're prepared to scratch the surface of reality. Within these words, you will find witches, demons, ghosts, vampires, angels, werewolves, centaurs, dragons, and creatures of the night, it's a monstrous menagerie to cause delight.
From thirteen different authors, we bring you tales of those things that walk among us. The inexplicable, the strange, and perhaps deranged. What lies behind the everyday mundane reality that coats our world in a veneer of easy-to-digest simplicity? We bring you tales that just might be true, to enable you to see things anew.
Be warned, not all are for the faint of heart. There lies within; violence, death, adult content, and horror elements.
Climbing Kilimanjaro? No thank you.
Climbing it with Miller West? Absolutely f***ing not.
A full week without showers, a real bed or Internet was bad enough. Spending it with my family’s sworn enemy—the unbearably smug, indecently handsome Miller West—is a bridge too far.
I’m determined to remain enemies, even if sparring with him is my favorite thing in the world. Even if he’s hell-bent on protecting me, whether I need it or not, and surprisingly kind, no matter how awful I am to him.
But eight days is a long time to hate someone you’re sleeping next to.
Thank you so much for the blog. I did some research as your suggestions on step 2 and finally wrote a great blurb. Definitely will continue to apply step 1, 3, & 4 to push it even better.