How to Relaunch Your Book and Give It the Second Life It Deserves

A thank you for kind words on my book release, the Next Generation Indie Book Awards, and some indie reads

Most authors believe that a book launch is a one-time event.

You publish, you market, and then you move on. But here’s the truth: your book can have more than one beginning.

Maybe your original launch didn’t go as planned. Maybe you’ve grown your audience since then. Or maybe your book has been quietly gathering dust while your other titles took the spotlight. Whatever the reason, a strategic relaunch can reignite interest, renew sales, and reintroduce your work to the readers who need it.

Here’s how to successfully relaunch your book — from reworking the packaging to reactivating your promo strategy.

1. Start With an Honest Audit

Before you jump into tactics, take a moment to evaluate:

• What worked and what didn’t the first time?

• Did the cover align with your genre?

• Was the blurb effective?

• Did your marketing reach your target readers?

Use reviews, analytics, and reader feedback to guide your next steps. A relaunch isn’t just a repeat — it’s a reinvention.

2. Consider Updating Your Cover, Blurb, or Formatting

If your book wasn’t performing, the packaging might be the issue. Ask:

• Does your cover match genre expectations?

• Is your blurb emotionally engaging and action-oriented?

• Does the interior formatting feel professional?

A small visual overhaul can make your book feel like a brand new release — especially to new readers.

Tip: Share potential new covers on social media to involve your audience and generate buzz before the relaunch.

3. Pick a Strategic Relaunch Date

Avoid launching on a whim. Choose a time when you can dedicate consistent energy for at least 2–4 weeks. Align it with:

• A seasonal tie-in (e.g., spooky season for horror, holidays for romance)

• The anniversary of the original launch

• A broader event or book promotion (like a themed BookFunnel group promo)

Build anticipation leading up to the relaunch, not just during it.

4. Create a New Launch Plan

Think of this relaunch as a true event, not just a quiet update. Treat it like your book is brand new:

• Newsletter Sequence: Send a series of emails counting down to the relaunch.

• Social Media Countdown: Use reels, carousels, or tweets to tease the relaunch.

• Behind-the-Scenes Content: Talk about what you learned since first publishing.

• Limited-Time Bonuses: Offer extras like deleted scenes, printable art, or bonus epilogues.

Make the relaunch feel like a celebration — for both you and your readers.

5. Leverage Reader Reviews and Testimonials

Pull quotes from existing reviews to add credibility. Use them:

• In new graphics

• On your Amazon A+ content

• In your email marketing

If you’re lacking reviews, consider a soft ARC campaign before relaunch — reach out to bookstagrammers, TikTokers, or your own list with a free copy in exchange for honest feedback.

6. Price Strategically — Then Promote Hard

Many authors relaunch with a limited-time discount or free promotion (especially if they’re wide). Pair this with:

• Newsletter swaps

• Promo sites like BookBub, Freebooksy, or Bargain Booksy

• A group promo campaign (StoryOrigin, BookFunnel, etc.)

• An Amazon or Meta ad burst during the week of the relaunch

Even if you don’t hit bestseller status, a spike in traffic can reset your Amazon algorithm for the better.

7. Announce the Relaunch Everywhere — Like You Mean It

If you’re excited, your readers will be too.

• Post on Instagram, X, Facebook, TikTok — wherever your audience hangs out.

• Go live and talk about the book’s journey.

• Use before-and-after graphics to highlight the changes.

• Share a quote a day or highlight a character or theme.

This is your moment to make noise — don’t shy away from it just because it’s not your book’s “first” launch.

8. Stack the Relaunch With More Content

If you have more books in the series (or universe), now is the time to cross-promote.

• Mention the next book in your newsletter.

• Add back matter links to your next title.

• Use the momentum of the relaunch to tease what’s coming next.

Even if the book is a standalone, a relaunch can serve as a springboard into your catalog — so make sure it connects to your other work.

Your book’s first launch doesn’t define its success.

In fact, many books find their stride long after the initial release. Whether you’re giving it a new look, a better blurb, or a second chance at life, relaunching can be one of the smartest moves you make as an author.

Publishing isn’t a moment. It’s a long game.

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In My House

Thank you to everyone who reached out with kind words about the release of my new children’s book.

Long story short, I never thought I would be a children’s book author because I never thought I could afford an illustrator or do the illustrations myself. But here I am now with 4 children’s picture books published. And it’s an honor. Especially when I get to visit schools to show them, talk about them, and answer questions from kids who are genuinely interested.

No kid should go without books.

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The Next Generation Indie Book Awards

I had the privilege of attending the Next Generation Indie Book Awards on Friday, June 27th, as it was thankfully hosted this year in Philadelphia.

Let me tell you how humbled I was to be in a room with so many authors and to receive my award in person. An experience I will never forget.

Anywhere Else Book Blog Review

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Indie Reads

Her boyfriend’s older brother should be off-limits, but he’s a sinful temptation.

Sarah is a preacher’s daughter and a people pleaser. She’s also on the verge of graduating high school and following her dream of singing in Nashville. The only thing standing in her way is that the entire town of Devil’s Head, Missouri, thinks she will marry Matt, the son of the town’s richest rancher.

But Sarah’s not sure he’s her future husband, especially when his older brother, Isaac, returns home after serving six years in the Army. He has tattoos on his arms and bad habits that are not “father-approved.”

When he’s not working on the ranch or roping at the rodeo, Isaac hangs out in the barn, playing his guitar. He’s trouble, but Sarah's music-loving heart gravitates toward him.

You just woke up and find yourself onboard the interstellar spaceship Aubade. In space. Last thing you remember is going to bed. On Earth.

Sara wakes up onboard Aubade and learns she’s lost everyone and everything she’s ever known back on Earth. Forever. As she begins to adapt to her new life on a spaceship, she is determined to find out who brought her on board against her will.
Once the craft lands on an alien planet, tensions rise and suspicions grow between the engineering and defense teams. The commander recruits her to help defuse things. As romances develop and Sara finds out more about the mission, she must confront her fears and navigate the mysteries and complexities of her new life.

It was the center of creation, the flame that lit the rising star. Until the day it burned out.
Among the scorched remains and snow-covered ruins of a once great metropolis, the survivors of a collective known as West Camp brave the bitter cold, holed up in concrete rooms with soiled mattresses, searching for humanity by the light of communal fires, governed by the rules of an archaic truce. But as their food stores run low and signs of an advance by the mysterious, brutal East Camp begin to emerge, self-proclaimed leader Cyrus will make a decision that exposes the true nature of a dying people.
As the lone dissenter among a pack of the fearful, outcast Sam attempts to weave his way through the politics and violence threatening to engulf everything he knows, bound by loyalty to a young woman named Maria and her daughter, Jen. What follows is an eye-opening journey through the long-buried history of a dead city at the edge of the world, where trust no longer exists and sacrifices must be made to serve a much greater purpose.