The Best Ways to Collaborate with Other Authors for Cross-Promotion
Book update on my Who Done It story and some interesting Indie Reads
One of the most effective (and fun) ways to grow your audience as an author is by collaborating with other writers.
Cross-promotion not only helps you reach new readers but also builds meaningful relationships in the writing community. If planned and executed correctly, it can yield huge results for those involved.
Whether you’re a debut author or an experienced indie, here are the best ways to collaborate with other authors for mutual success.
1. Newsletter Swaps
One of the most popular cross-promotion strategies is the newsletter swap. You and another author feature each other’s books in your respective email newsletters. This is highly effective because newsletter subscribers tend to be more engaged and more likely to buy books.
Tips:
Choose authors with similar or complementary genres.
Keep the pitch brief and personal.
Make sure the book you’re promoting has a solid cover, blurb, and reviews.
What is a newsletter swap?
This is when you collaborate with another author with a like-minded audience. You exchange an eye-catching image of your book or newsletter (whatever you want to promote) and a few brief sentences of content. Choose a date that works for both parties and place it in each other’s newsletter.
2. Social Media Takeovers
Partner with another author to “take over” each other’s social media accounts for a day. This gives you access to a new audience and can make for entertaining, behind-the-scenes content.
Tips:
Use Instagram Stories, TikToks, or Facebook Lives.
Share writing tips, fun facts, or exclusive book content.
Promote the takeover in advance so both audiences are ready to engage.
3. Joint Giveaways
Readers love free books and goodies. By running a giveaway with another author (or a group of authors), you pool your audiences together and gain wider visibility.
Tips:
Offer a bundle of books, swag, or a gift card.
Use platforms like KingSumo or Rafflecopter.
Ask entrants to follow your social accounts or sign up for your newsletters.
If you ask for these people to sign up for your newsletter, ensure you have a welcome letter that shares upfront what they can expect from your newsletter. Doing so prevents people from subscribing to win the giveaway and then immediately unsubscribing.
4. Co-Writing Projects or Anthologies
Nothing connects authors like writing together. Anthologies and co-written books allow you to tap into each other’s readership and create something entirely new.
Tips:
Make sure your writing styles and visions align.
Set clear expectations and deadlines.
Cross-promote the project with coordinated graphics and messaging.
5. Podcast or Blog Guest Features
Be a guest on another author’s podcast or blog, or invite them to yours. This builds authority while introducing you to each other’s communities.
Tips:
Choose topics that appeal to both of your audiences.
Promote the episode or article across all your platforms.
Repurpose the content into social posts or newsletter features.
6. Group Book Launches or Events
If you and a few authors are releasing books around the same time (especially within the same genre), consider a joint launch party, panel, or virtual event.
Tips:
Use Zoom, Crowdcast, or Instagram Live.
Invite readers to attend for sneak peeks, giveaways, and Q&A sessions.
Promote the event across all author channels.
7. Cross-Posting Content
Write blog posts, reels, or threads that feature other authors or books. You can also team up for themed content days (e.g., “Fantasy Friday”) where you all share posts around the same topic.
Tips:
Tag each other and use shared hashtags.
Coordinate posting times to maximize exposure.
Offer real value to readers: tips, insights, or curated book recs.
Collaboration isn’t about competing for attention — it’s about expanding your reach by supporting one another.
By choosing the right partners, planning strategic campaigns, and consistently showing up for your writing community, you can grow your readership while making genuine connections that fuel your author journey.
So, if you’re looking to get the word out about your next book, don’t go it alone. Partner up — and watch your audience grow.
Book Updates from Me
Well—I did it. I finished the first draft of my Who Done It story, and well—although I’m proud, I’m also a bit nervous to try a new genre.
But so was I when I jumped into the Superhero Genre and the realm of Children’s Picture Books. Thankfully, when I wrote The Original Superhero, I dipped my toes in the mystery/ crime genre.
With that being said, my plan is to go through the draft once more and then begin looking for alpha readers.
As of right now, I don’t have a title just yet. Waiting for one to come to me.
Indie Reads
Caiden is strong-willed and selfless, he puts the needs of his family and friends above his own.
Athena is a firecracker with a kind-hearted soul.
As they go through the journey of life you will see how Athena and Caiden bring comfort to each other, as they learn to cope and mend with the pain of loss and heartbreak.
Something tells me that our lives are shattered forever, never to be whole again.
Bestselling author Daniel Geraldi has it all — a beautiful wife, loving kids, and a thriving career. At least he thinks he does until he faces betrayal of the worst kind. Still reeling from the shock, he's tempted into a relationship with a flirtatious fan. Soon his family is the target of some disturbing incidents and he suspects that this fan, Penelope, is responsible. As he investigates, tragedy strikes and things take a turn for the worse.
Can he protect himself and his family?
Nicholas Fiveboroughs is a Sicko, someone that takes on others' illnesses. In a city where diseases can be transferred, the rich buy longer lives without pain, and the poor get a short life of constant sickness. Maybe it was fate, or maybe someone is looking out for him, but after Nicholas barely survives his latest affliction, he gets the chance to try and change things. To finally stop the whole disease transfer network.
Tensions escalate as Nicholas infiltrates a higher society he doesn’t understand, and starts to fall for the very person he needs to manipulate to be successful. And between run-ins with a talking animal and genetically modified humans, the world around him just keeps getting stranger. Can Nicholas tear down the disease transfer architecture? And can he do it without losing his own humanity along the way?